How to Land Almost Any Job on Upwork

For the past decade, I have consistently been one of the highest grossing freelance writers on Upwork (formerly Elance and oDesk), the largest freelance job site around. In four of those years, I was the #1 individual in the world for the writing category, and I can...

Use Content to Build Links & Your Brand in 2018

Content isn’t just something nice to have – it’s one of your most tangible brand assets. Use content to build effective backlinks that are going to stick, and actually benefit your business and brand. Content-oriented link building is some of the most effective link...

Does Modern Design Destroy Your Content Flow?

When a person visits a website, they are almost always searching for a very specific piece of information.   As writers and domain owners,we are always quick to assume that we know what that one thing is- people are here because they want to buy our products and...

Welcome to the New Upstate Synergy!

As you've probably noticed, we've fully overhauled our website and switched our brand name to Upstate Synergy.  Hopefully you like the new look and feel!  It was truly a labor of love that we spent entirely too much time on.  We're still polishing up some final...

Twenty-Seven Reasons to Never Hire a Website Designer

Never hire a website designer?  What kind of idiot would actually say that out loud?  Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town.  If...

Web Synergy’s “Lunch with Friends” Campaign

Do you ever get the feeling that if you could only talk to some of your ideal customers and show them that you’re the real deal; that it could really change things in a dramatic way? I was thinking about that today when I realized that I have more clients in Los...

The Death of Keywords in 2018

I need to ask you an important question here- and be honest.  How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell anyone about this.  Not even those self-proclaimed SEO gurus that...

Creating a Powerful Content Marketing Plan in 2017

One of the biggest misconceptions when it comes to search optimization is that it takes mass amounts of content in order for a website to rank favorably.  To this very day, I still see businesses taking the quantity over quality approach…even though...

Making a New Year Resolution That Lasts

Now that we’re officially into the New Year and the celebrating has died down, I thought that it would be a great time to share a few words about New Year’s resolutions- that silly little thing we do each year when we promise ourselves awesome change and then forget...

A Very Merry Christmas to All

As a child, I can remember feeling sick with anticipation and excitement on Christmas Eve waiting for the morning to arrive; those were easily the longest nights of my life.  Just the thought of Santa somehow appearing in our South Florida home with a sleigh full...

Update on PackRise & New Clients

I just realized that it’s been a few months since I’ve updated my blog, so I wanted to first apologize to my clients and all the other folks that enjoy reading about the finer points of content marketing and search optimization.  I’ve been working extra-long hours...

Building the Ultimate Dealer Website for Selling Cars

Although it’s been on my to-do list for quite some time now to reach out to a few of the local Spartanburg car dealerships with horrible online presences, I simply haven’t had the time lately to try and add additional clients.  But since I’ve been writing sales copy...

Are You More Loyal to Client Success or Your Own Bottom Line?

I had an interesting conversation the other day with a manager of a classic car dealership in San Francisco, California- he called to tell me that he loved what I did with his local rival Specialty Sales Classics and he would like for me to take over some of his...

Does Online Marketing Work for Restaurants?

I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter.  As a former Italian restaurant owner myself, I knew his story without...

Think Twice Before Upgrading to Windows 10

As a life-long Windows user that’s always jumped at the chance to try out their latest operating systems, I have to admit that I’ve been one of those nerds that have pre-ordered a copy or hit my local Walmart at midnight just to become an early adopter.  I can still...
The Complete SEO Strategy Guide for Small Business

The Complete SEO Strategy Guide for Small Business

It’s no secret that search engine optimization has changed drastically over the years as Google continuously adapts to reward the most helpful websites with coveted first page rankings.  And for the average small business owner or entrepreneur that’s on the outside...

Can One Blog Post Completely Change Your Life?

Can One Blog Post Completely Change Your Life?

Quick question- why do even bother blogging anymore? If we were being honest here, most would likely answer that they blog purely for the search optimization perks that come from fresh content.  And don’t get me wrong; that’s a great reason...especially since it helps...

How Do I Write Better Page Copy for My Website?

How Do I Write Better Page Copy for My Website?

When you write out text and descriptions on your website, are you sure that what you’re typing is the message that you want to deliver to customers? For example, my wife is a beautiful Southern gal who speaks like she was raised in the country…mainly because she was...

Are Poor Choices Making Google Penalize You?

Are Poor Choices Making Google Penalize You?

About a week ago, I met with a prospective new client in downtown Greenville to discuss the possibility of working together on an internet marketing project.  This was a little bit different from my typical business meeting, however, because this person was a small...

How One Post on Warrior Forum Drove $400k in Sales

How One Post on Warrior Forum Drove $400k in Sales

As some of you already know, I’ve been posting on Warrior Forum for about three months now under the username "kk075". For those of you who don't visit there, it happens to be the largest online marketing community in the world. My initial goal was to pick up a few...

What Type of Web Content Drives in New Customers?

What Type of Web Content Drives in New Customers?

If I had to pick one question that business owners ask me about the most, it would easily be, “What kind of content should I have on my website to get more visitors?”  And I will quickly tell them that they’re asking the wrong question- because traffic is only half...

What’s Holding You Back in Online Marketing?

What’s Holding You Back in Online Marketing?

While I’ve developed a fantastic career from inspiring others and teaching them about the finer points of online marketing, I can honestly admit that I’m a lousy pastry cook.  I’m also dreadful on ice skates, frustrated by politics and virtually useless when it comes...

Capitalizing on Inspiration within Our Daily Lives

Capitalizing on Inspiration within Our Daily Lives

The other day, I was sitting at my desk and collecting my thoughts before a staff meeting when a really great idea hit me.  This wasn’t just any good idea mind you, but something that could have turned out to be huge for me personally and professionally.  In fact, I...

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