Upstate Synergy takes a lot of pride in the work we do for our clients- each project is a true labor of love. Throughout this page you’ll find some of our favorite recent projects, plus a short narrative on the client’s expectations and how we did overall.
Additionally, there’s a lot of work we can’t show in our portfolio due to non-disclosure agreements, so please feel free to ask us if you’re looking for a particular type of sample.
Web Design Projects
Owner Davey Devlin of Scapes Incorporated contacted us to give his website a fresh makeover and optimize it for conversions. While his prior site was already ranking extremely well, it was not generating the types of high-end leads that he was looking for within the Dallas area.
The Upstate Synergy team did a fantastic job overhauling Davey’s business website and making it much easier for customers to navigate. With bold, stunning images and a variety of call to actions, fresh leads are up 380% YTD with bounce rates at a trivial 1.3%.
This local heating/air specialist contacted us because he had a problem that so many small businesses experience in rural areas- he was physically located in Gaffney, SC but all of his business was in nearby Spartanburg. That made it almost impossible to rank on search engines or local maps.
Upstate Synergy overhauled this client’s website with a new design, dazzling images and extensive content. It now ranks 1st page in organic search and top 3 in maps, with a 480% increase in organic monthly traffic.
The masterminds over at Presidion Ag are changing global agriculture through better crop science. The challenge was to educate farmers and distributors on this revolutionary technology while keeping things simple to understand.
While this client is definitely a work in progress, we are implementing a multi-channel strategy with content and video marketing to drive traffic to the website. Stay tuned for additional details!
We built this colorful website to show off the political essays and general ramblings of Spartanburg, SC resident Woody Needham. Our team handled all of the design, search optimization, call to actions and the non-essay page copy.
This project was a challenge since there was no obvious keywords or demographics to optimize for, so we took the content marketing approach to get Woody mentions in the media and on political websites. The result was over 5,000 unique visitors a month.
Landing Pages & Website Copy
One of Keith’s favorite conversation starters with clients is, “I wrote the book on inbound marketing.” That might sound a little far-fetched, but he was actually one of Hubspot’s first freelance copywriters back in their infancy. He wrote hundreds of landing pages, eBooks and guides that helped shape the definition of what inbound is today.
We couldn’t find any of Keith’s work live on the HubSpot site but come on, how could we not slip this one in here anyway? He was an inbound expert before inbound was a thing- that’s some serious street cred!
We all know it’s a hefty challenge to take a highly technical B2B solution and make the language consumer friendly. Upstate Synergy thrives with technical writing and MSIGHTS is an awesome example. We stripped away all the technical jargon to give clear, concise copy that decision makers can quickly relate to.
You can check out some of our other page copy samples below-
Copywriting & Video Scripts
We assisted one of Motorola’s B2B Marketing VP’s to create countless white papers, video scripts, landing pages and sales material for their clients and third party retailers. Our job was to start conversations with decision makers that would require mobility upgrades within the next 6 months.
While we’re not really the bragging type, Upstate Synergy brought in eight figures worth of new client relationships from 2009 to 2015.
This Bay Area, California classic car dealership reached out to us in 2011 due to poor conversion rates on their website. With 50% of their sales coming from outside the local area, it was essential to clean up the brand messaging and deliver awesome sales copy.
Within two months of accepting this contract, we had the Specialty Sales website firing on all cylinders. Organic traffic increased in excess of 400%, which led to almost 3 times the monthly consignment requests and vehcile sales.
Local Florist Delivery approached us because they felt that their product descriptions just weren’t as good as they could be. So Upstate Synergy took on the task of re-writing over 300 pages about whimsical floral arrangements, delectable chocolates, beautiful gift baskets and cuddly teddy bears.
Not only did conversion rates increase by 55% after we finished this project, but the company’s average search rankings rose by 3-5 positions as well for hundreds of products.
Blogging & Authority Content
Around 2012, eBay realized that they were starting to slip in the search engines due to a lack of static content for their visitors. They were looking for an evergreen content marketing solution that would give visitors long-term value.
Upstate Synergy obviously can’t take all the credit here- we were one of dozens of agencies chosen to prepare guides and buying tutorials for eBay. Yet we set the standard for automotive content by amassing tens of millions of page views.
From 2009 to 2014, Upstate Synergy was the highest ranked digital marketing company on Upwork with the highest grossing revenues in the world in the writing category. They offered our owner Keith a staff position to share his success stories and marketing insights on the platform, which was syndicated across dozens of mainstream marketing and news sites.
Keith’s authority content went viral on Upwork and remained in their “top trending” category for almost three straight years. Unfortunately, we did not have access to the raw metrics for this client.
When we saw that Intuit was searching for bloggers to provide world-class finance and investment advice for their small business readers, we were quick to come knocking at their door. What followed was a great three-year relationship with hundreds of personable articles.
Quickbooks content marketing strategy quickly vaulted them into the authority column and delivered tens of thousands of new monthly visitors. We were one of their most prolific contributors.
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