Does Online Marketing Work for Restaurants?
I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter. As a former Italian restaurant owner myself, I knew his story without...
Newest Google Panda Update 4.2 Changes Rules on SEO
There’s some good news and some bad news revolving the launch of Google Panda’s 4.2 update that occurred last weekend, and I’m afraid the latter is really going to make some of my readers angry. So let’s get that out of the way first. The latest Google Panda update...
Five Tell-Tale Signs of a Neglected Website
If you’re like most business owners in the digital age, then you probably measure you’re website’s effectiveness by the number of customers that it delivers to your doorstep. The more daily foot traffic that mentions seeing you online, the more time you invest on...
Learn to Write Amazing SEO Content
When it comes to writing SEO content for the search engines, Google and the other search providers have spoken loud and clear on the subject for over a decade now. Forget about the keywords. Stop aiming for certain word counts. Just deliver high-quality content and...
The Complete Shores of Panama Review Panama City Beach, Florida
Many of my loyal readers may be wondering, “Seriously Keith, are you really going to post a review of a Panama City resort on a marketing blog?” The answer is yes- and I am doing it for two very specific reasons. I keep telling you how important monitoring your...
Does Web Design Factor into Search Engine Rankings?
Let’s pretend for a moment that I am your ideal customer. And when I say ideal, I’m not talking about someone that wants to speak to your sales staff or register for a product demonstration. I mean that I’m THE customer; the one whale of a client you’ve been hoping...
Ignoring Your Website is Ignoring your Customers
Just a few days ago, I found an unbelievable steal on a 2014 Chrysler 300 for my parents. They had been looking for a newer sedan for quite some time now and they absolutely fell in love with the 300’s tough-looking stance and superior luxury. So when I saw that a...
Unveiling Google’s Latest Algorithm Change- The Phantom Update
Shortly after Google’s Mobilegeddon update last month that rewarded mobile friendly websites in smartphone searches, a small portion of domain owners began to report unexpected changes in their core Google rankings. Some of them almost instantly experienced increased...
Study- Online Marketing & the Death of Small Business
In 2014, Google found that 50% of local smartphone searches led to a US customer visiting a brick and mortar store to make a purchase. Tech researcher comScore found an even bigger correlation between online searches and local business traffic by stating that almost...
Tom Brady is a Cheater- The Deflategate Lesson in Communications
On January 18th of 2015, the Indianapolis Colts and the New England Patriots were suiting up to crown an AFC Champion and decide which team was worthy to represent the conference in Super Bowl 49. Even before the opening coin toss, however, the story of the day had...
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How One Post on Warrior Forum Drove $400k in Sales
As some of you already know, I’ve been posting on Warrior Forum for about three months now under the username "kk075". For those of you who don't visit there, it happens to be the largest online marketing community in the world. My initial goal was to pick up a few...