Learn to Write Amazing SEO Content
When it comes to writing SEO content for the search engines, Google and the other search providers have spoken loud and clear on the subject for over a decade now. Forget about the keywords. Stop aiming for certain word counts. Just deliver high-quality content and...
Does Web Design Factor into Search Engine Rankings?
Let’s pretend for a moment that I am your ideal customer. And when I say ideal, I’m not talking about someone that wants to speak to your sales staff or register for a product demonstration. I mean that I’m THE customer; the one whale of a client you’ve been hoping...
Ignoring Your Website is Ignoring your Customers
Just a few days ago, I found an unbelievable steal on a 2014 Chrysler 300 for my parents. They had been looking for a newer sedan for quite some time now and they absolutely fell in love with the 300’s tough-looking stance and superior luxury. So when I saw that a...
Unveiling Google’s Latest Algorithm Change- The Phantom Update
Shortly after Google’s Mobilegeddon update last month that rewarded mobile friendly websites in smartphone searches, a small portion of domain owners began to report unexpected changes in their core Google rankings. Some of them almost instantly experienced increased...
Study- Online Marketing & the Death of Small Business
In 2014, Google found that 50% of local smartphone searches led to a US customer visiting a brick and mortar store to make a purchase. Tech researcher comScore found an even bigger correlation between online searches and local business traffic by stating that almost...
The Complete SEO Strategy Guide for Small Business
It’s no secret that search engine optimization has changed drastically over the years as Google continuously adapts to reward the most helpful websites with coveted first page rankings. And for the average small business owner or entrepreneur that’s on the outside...
How Do I Write Better Page Copy for My Website?
When you write out text and descriptions on your website, are you sure that what you’re typing is the message that you want to deliver to customers? For example, my wife is a beautiful Southern gal who speaks like she was raised in the country…mainly because she was...
Are Poor Choices Making Google Penalize You?
About a week ago, I met with a prospective new client in downtown Greenville to discuss the possibility of working together on an internet marketing project. This was a little bit different from my typical business meeting, however, because this person was a small...
What Type of Web Content Drives in New Customers?
If I had to pick one question that business owners ask me about the most, it would easily be, “What kind of content should I have on my website to get more visitors?” And I will quickly tell them that they’re asking the wrong question- because traffic is only half...
What’s Holding You Back in Online Marketing?
While I’ve developed a fantastic career from inspiring others and teaching them about the finer points of online marketing, I can honestly admit that I’m a lousy pastry cook. I’m also dreadful on ice skates, frustrated by politics and virtually useless when it comes...
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