How to Land Almost Any Job on Upwork
For the past decade, I have consistently been one of the highest grossing freelance writers on Upwork (formerly Elance and oDesk), the largest freelance job site around. In four of those years, I was the #1 individual in the world for the writing category, and I can...
Use Content to Build Links & Your Brand in 2018
Content isn’t just something nice to have – it’s one of your most tangible brand assets. Use content to build effective backlinks that are going to stick, and actually benefit your business and brand. Content-oriented link building is some of the most effective link...
Does Modern Design Destroy Your Content Flow?
When a person visits a website, they are almost always searching for a very specific piece of information. As writers and domain owners,we are always quick to assume that we know what that one thing is- people are here because they want to buy our products and...
Twenty-Seven Reasons to Never Hire a Website Designer
Never hire a website designer? What kind of idiot would actually say that out loud? Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town. If...
Web Synergy’s “Lunch with Friends” Campaign
Do you ever get the feeling that if you could only talk to some of your ideal customers and show them that you’re the real deal; that it could really change things in a dramatic way? I was thinking about that today when I realized that I have more clients in Los...
The Death of Keywords in 2018
I need to ask you an important question here- and be honest. How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell anyone about this. Not even those self-proclaimed SEO gurus that...
Creating a Powerful Content Marketing Plan in 2017
One of the biggest misconceptions when it comes to search optimization is that it takes mass amounts of content in order for a website to rank favorably. To this very day, I still see businesses taking the quantity over quality approach…even though...
Making a New Year Resolution That Lasts
Now that we’re officially into the New Year and the celebrating has died down, I thought that it would be a great time to share a few words about New Year’s resolutions- that silly little thing we do each year when we promise ourselves awesome change and then forget...
Building the Ultimate Dealer Website for Selling Cars
Although it’s been on my to-do list for quite some time now to reach out to a few of the local Spartanburg car dealerships with horrible online presences, I simply haven’t had the time lately to try and add additional clients. But since I’ve been writing sales copy...
Are You More Loyal to Client Success or Your Own Bottom Line?
I had an interesting conversation the other day with a manager of a classic car dealership in San Francisco, California- he called to tell me that he loved what I did with his local rival Specialty Sales Classics and he would like for me to take over some of his...
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How to Land Almost Any Job on Upwork
For the past decade, I have consistently been one of the highest grossing freelance writers on Upwork (formerly Elance and oDesk), the largest freelance job site around. In four of those years, I was the #1 individual in the world for the writing category, and I can...
Twenty-Seven Reasons to Never Hire a Website Designer
Never hire a website designer? What kind of idiot would actually say that out loud? Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town. If...
Building the Ultimate Dealer Website for Selling Cars
Although it’s been on my to-do list for quite some time now to reach out to a few of the local Spartanburg car dealerships with horrible online presences, I simply haven’t had the time lately to try and add additional clients. But since I’ve been writing sales copy...
Does Online Marketing Work for Restaurants?
I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter. As a former Italian restaurant owner myself, I knew his story without...
The Complete SEO Strategy Guide for Small Business
It’s no secret that search engine optimization has changed drastically over the years as Google continuously adapts to reward the most helpful websites with coveted first page rankings. And for the average small business owner or entrepreneur that’s on the outside...