Ranking The 2017 Super Bowl Commercials

  It's no secret that major brands spend a small fortune every year on making an impression during the Super Bowl.  In 2017, the cost of thirty seconds of air-time during the big game reached an all-time high of $5 million dollars- that works out to $166,667 PER...
Read More

Use Content to Build Links & Your Brand in 2017

Content isn’t just something nice to have – it’s one of your most tangible brand assets. Use content to build effective backlinks that are going to stick, and actually benefit your business and brand. Content-oriented link building is some of the most effective link...
Read More

Does Modern Design Destroy Your Content Flow?

When a person visits a website, they are almost always searching for a very specific piece of information.   As writers and domain owners,we are always quick to assume that we know what that one thing is- people are here because they want to buy our products and...
Read More

Welcome to the New Upstate Synergy!

As you've probably noticed, we've fully overhauled our website and switched our brand name to Upstate Synergy.  Hopefully you like the new look and feel!  It was truly a labor of love that we spent entirely too much time on.  We're still polishing up some final...
Read More

Twenty-Seven Reasons to Never Hire a Website Designer

Never hire a website designer?  What kind of idiot would actually say that out loud?  Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town.  If...
Read More

Web Synergy’s “Lunch with Friends” Campaign

Do you ever get the feeling that if you could only talk to some of your ideal customers and show them that you’re the real deal; that it could really change things in a dramatic way? I was thinking about that today when I realized that I have more clients in Los...
Read More

The Death of Keywords in 2017

I need to ask you an important question here- and be honest.  How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell anyone about this.  Not even those self-proclaimed SEO gurus that...
Read More

Creating a Powerful Content Marketing Plan in 2017

One of the biggest misconceptions when it comes to search optimization is that it takes mass amounts of content in order for a website to rank favorably.  To this very day, I still see businesses taking the quantity over quality approach…even though...
Read More

Making a New Year Resolution That Lasts

Now that we’re officially into the New Year and the celebrating has died down, I thought that it would be a great time to share a few words about New Year’s resolutions- that silly little thing we do each year when we promise ourselves awesome change and then forget...
Read More

A Very Merry Christmas to All

As a child, I can remember feeling sick with anticipation and excitement on Christmas Eve waiting for the morning to arrive; those were easily the longest nights of my life.  Just the thought of Santa somehow appearing in our South Florida home with a sleigh full...
Read More

Update on PackRise & New Clients

I just realized that it’s been a few months since I’ve updated my blog, so I wanted to first apologize to my clients and all the other folks that enjoy reading about the finer points of content marketing and search optimization.  I’ve been working extra-long hours...
Read More

Building the Ultimate Dealer Website for Selling Cars

Although it’s been on my to-do list for quite some time now to reach out to a few of the local Spartanburg car dealerships with horrible online presences, I simply haven’t had the time lately to try and add additional clients.  But since I’ve...
Read More

Are You More Loyal to Client Success or Your Own Bottom Line?

I had an interesting conversation the other day with a manager of a classic car dealership in San Francisco, California- he called to tell me that he loved what I did with his local rival Specialty Sales Classics and he would like for me to take over some of his...
Read More

Does Online Marketing Work for Restaurants?

I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter.  As a former Italian restaurant owner myself, I knew his story without...
Read More

Think Twice Before Upgrading to Windows 10

As a life-long Windows user that’s always jumped at the chance to try out their latest operating systems, I have to admit that I’ve been one of those nerds that have pre-ordered a copy or hit my local Walmart at midnight just to become an early adopter.  I can still...
Read More
Use Content to Build Links & Your Brand in 2017

Use Content to Build Links & Your Brand in 2017

Content isn’t just something nice to have – it’s one of your most tangible brand assets. Use content to build effective backlinks that are going to stick, and actually benefit your business and brand. Content-oriented link building is some of the most effective link...

Does Modern Design Destroy Your Content Flow?

Does Modern Design Destroy Your Content Flow?

When a person visits a website, they are almost always searching for a very specific piece of information.   As writers and domain owners,we are always quick to assume that we know what that one thing is- people are here because they want to buy our products and...

Twenty-Seven Reasons to Never Hire a Website Designer

Twenty-Seven Reasons to Never Hire a Website Designer

Never hire a website designer?  What kind of idiot would actually say that out loud?  Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town.  If...

Web Synergy’s “Lunch with Friends” Campaign

Web Synergy’s “Lunch with Friends” Campaign

Do you ever get the feeling that if you could only talk to some of your ideal customers and show them that you’re the real deal; that it could really change things in a dramatic way? I was thinking about that today when I realized that I have more clients in Los...

The Death of Keywords in 2017

The Death of Keywords in 2017

I need to ask you an important question here- and be honest.  How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell anyone about this.  Not even those self-proclaimed SEO gurus that...

Creating a Powerful Content Marketing Plan in 2017

Creating a Powerful Content Marketing Plan in 2017

One of the biggest misconceptions when it comes to search optimization is that it takes mass amounts of content in order for a website to rank favorably.  To this very day, I still see businesses taking the quantity over quality approach…even though...

Making a New Year Resolution That Lasts

Making a New Year Resolution That Lasts

Now that we’re officially into the New Year and the celebrating has died down, I thought that it would be a great time to share a few words about New Year’s resolutions- that silly little thing we do each year when we promise ourselves awesome change and then forget...

Does Online Marketing Work for Restaurants?

Does Online Marketing Work for Restaurants?

I had an interesting conversation with a local restaurant owner in Costco the other day as he tried to push his enormous cart of mozzarella, spices and tomato base towards the checkout counter.  As a former Italian restaurant owner myself, I knew his story without...

Does Modern Design Destroy Your Content Flow?

When a person visits a website, they are almost always searching for a very specific piece of information.   As writers and domain owners,we are always quick to assume that we know what that one thing is- people are here because they want to buy our products and...

Twenty-Seven Reasons to Never Hire a Website Designer

Never hire a website designer?  What kind of idiot would actually say that out loud?  Before you start throwing rotten tomatoes at your screen, just hear me out… After all, if you want a great cup of coffee, then you would visit the best coffee shop in your town.  If...

The Death of Keywords in 2017

I need to ask you an important question here- and be honest.  How much do you really focus on keywords these days? Well, I’m going to let you in on a little secret, and you have to promise not to tell anyone about this.  Not even those self-proclaimed SEO gurus that...

Five Tell-Tale Signs of a Neglected Website

If you’re like most business owners in the digital age, then you probably measure you’re website’s effectiveness by the number of customers that it delivers to your doorstep.  The more daily foot traffic that mentions seeing you online, the more time you invest on...

The Complete SEO Strategy Guide for Small Business

It’s no secret that search engine optimization has changed drastically over the years as Google continuously adapts to reward the most helpful websites with coveted first page rankings.  And for the average small business owner or entrepreneur that’s on the outside...

Want to Write for Us?

We are always looking for talented guest bloggers to help our readers.

Learn How

Pin It on Pinterest